Problem
In April 2025, my agency partnered with a leading gene therapy company to create a launch video for their new platform, featuring one of their executive leaders. This project faced significant budgetary constraints that limited production capabilities to virtual filming through the Riverside platform.
Execution
A critical requirement was ensuring visual consistency with existing branded content on the website, which had been produced in a controlled studio environment. The established studio content utilized green screen technology to facilitate seamless background replacement and maintain consistent visual branding across all key opinion leader (KOL) presentations.
Results and Impact
To address these limitations, I leveraged specialized expertise in video post-production workflows. I implemented an advanced rotoscoping technique powered by machine learning algorithms to precisely separate KOL subjects from their original backgrounds. This sophisticated approach enabled the team to achieve seamless background replacement and maintain visual consistency with the existing studio-produced content library.