Problem
Client required a brand launch MOA video explaining how their new contraceptive product works to two groups of audiences, HCP’s and patients.
Execution
I worked cross collaboratively with our Medical team to design two versions of the storyboard, using their input to include more highly scientific information in the HCP version, and altering the content to be better understood by the layman for the patient version.
Results and Impact
Once the artwork was finalized and the storyboards approved, my role involved creative execution through animation and editing. I sourced voice over talent as well as a custom music track for the piece.
The video response was met with strong client satisfaction. It was posted to their social media accounts where it surpassed engagement forecasts by 35% and resides on the official website for the Opill consumer brand.